FOR IMMEDIATE RELEASE CONTACT: Tom Ellis
August 9, 2007 Ellis Communications, Inc.
Phone: (417) 881-5635
Email: tom@elliscomm.com
PHOENIX, Ariz. – The telecommunications industry is brutally
competitive and that is why telecoms must know what makes their company better
and different from the others so they can make the most of their competitive
advantage.
“Understanding the telecom’s competitive advantage and empowering staff members
with the skills and knowledge to put it to good use creates an incredibly
effective Dynamic Duo,” says David Saxby, president of Measure-X, a company that
specializes in helping telephone companies improve their customer service and
sales. “To identify their competitive advantage, telecoms must thoroughly
understand the advantages and disadvantages of their products and services and
those offered by the competition.”
Saxby suggests a simple comparison sheet that gives an overview of the telecom
and all competitors. This should be used by staff as a quick reference tool, he
notes. “The comparison sheet should include basic yet critical information,”
Saxby says. “It should include (1) the territory covered, (2) a description of
each product’s and service’s features, price, advantages and disadvantages and
(3) current promotions and discounts with effective and termination dates.”
Keep the information in the comparison sheet current by shopping the
competition, Saxby recommends. “Pretend you are a prospective customer of the
competition by calling them, making a personal visit or both,” Saxby says.
“Shops should be done on a monthly basis.”
Saxby says telecoms should consider the following when shopping the competition:
-- Evaluate the product line and pricing structure. “Have they introduced new
products, changed pricing, removed products or introduced a new special?” Saxby
asks. “How do you compete?”
-- Is the competition offering a service you should consider? “You can’t
possibly compete if you don’t even offer a comparable service,” Saxby says.
“Then again, you shouldn’t offer a service that doesn’t make sense for you and
your customers.”
-- Assess the customer service and sales skills of their staff. How does your
staff stand up in comparison?” Saxby asks. “If improvement is in order,
then it is critical to get that behind you.”
Understanding the telecom’s competitive advantage and empowering staff to
enhance customer relationships is critical to the company’s success, Saxby says.
“This Dynamic Duo can generate incredible results that can be easily measured in
your bottom line,” Saxby explains. “The time and money you invest to understand
your competition and educate and empower your staff will come back to you many
times over.”
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Measure-X is a measurement, training and recognition company that specializes
in customer service and sales skills. For more information on Measure-X, call
888-644-5499 or visit its Web site at
www.measure-x.com.
