FOR IMMEDIATE RELEASE CONTACT: Tom Ellis
February 13, 2007 Ellis Communications, Inc.
Phone: (417) 881-5635
Email: tom@elliscomm.com
PHOENIX, Ariz. – Utilities that focus on
customer loyalty are traveling the road to success. But employee buy-in is
critical and Phoenix-based Measure-X says not all employees understand that they
can directly benefit from a corporate culture that strives to make every
customer loyal.
“Utility executives and managers tell employees that customer loyalty boosts
company profits, but staff members know they will never see the money,” says
David Saxby, president of Measure-X, a company that specializes in helping
utilities improve their customer service and sales. “Why should they care? Why
should they go the extra mile to provide outstanding service that leads to
loyalty?”
Utility employees should care a lot, according to Saxby, and he offers the
following four benefits that can stem directly from customer loyalty.
Job Stability. “In any given week, you can read about a company laying
off thousands of employees,” Saxby says. “While there are many factors and
reasons as to why a business fails or flounders, strong customer loyalty can
help a business stay afloat, even during economic downturns. No business ever
suffered from having loyal customers and that translates into increased job
security.”
Better Benefit Packages. Loss of customers results in loss of revenue and
corrective measures may be taken, including the reduction or loss of employee
benefits, Saxby says. “Utilities with a customer-loyalty focus and culture
protect the financial stability of the company and all of the benefits provided
for employees,” Saxby notes.
Career Advance Opportunities. Not everyone is interested in climbing the
corporate ladder, but those who are will find the opportunities are there at a
financially stable company, Saxby says. “Companies with a customer-loyalty focus
and commitment typically understand the value in investing in the development of
their employees,” Saxby explains. “That can lead to more training opportunities
for employees. Employees can develop new skills and learn about different facets
of the business.”
A Sense of Pride. “No matter how large or small a company is, when it is
loyalty focused, it is generally recognized as a quality place to work,” Saxby
says. “Employees not only enjoy working there, they also have a sense of pride.
This may be an intangible benefit, but it is one well worth having.”
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Measure-X is a measurement, training and recognition company that specializes
in customer service and sales skills. For more information on Measure-X, call
888-644-5499 or visit its Web site at
www.measure-x.com.
