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tips and ideas

Ellis Communications, Inc.

NEWS STORY

Do Utilities Stand Up to Their Customers’ Scrutiny?
5 Keys to Improving Customer Relationships

FOR IMMEDIATE RELEASE              CONTACT: Tom Ellis
Jan. 13, 2004                                Ellis Communications, Inc.
                                                      Phone: (417) 881-5635


PHOENIX, Ariz. - Managers who coach their staff make a significant contribution toward the overall mission of their telecom. In fact, rank-and-file employees who know how to serve as a coach to their co-workers also help the company exceed customer expectations and increase morale, productivity and profitability.

But do they know what the basic principles of coaching are?

“Such things as building trust and partnerships are key elements of coaching but people need to understand that so they can apply those principles,” says David Saxby, president of Phoenix-based Measure-X, a company that specializes in helping telephone companies improve their customer service and sales.

Saxby offers the following 10-point test to help telecom employees understand the essential elements of coaching. The answers are provided at the end of the questions.

1.Effective coaches build high-performance teams by:

A. Emphasizing best practices

B. Creating relationships

C. Stressing ways to increase knowledge

2. An effective coach is someone who:

A. Mentors others

B. Tells personal stories to teach a lesson

C. Works through the process to help a subordinate

3. The most important strategy of a good coach is to:

A. Meet regularly

B. Forge a strong partnership

C. Always take notes

4. As a good coach, I should watch myself when it comes to:

A. Carrying the coaching into their personal lives

B. Valuing differences

C. Getting too close to the person I am coaching

5. During the coaching process:

A. Change meeting places to inspire creativity

B. Monitor progress and follow up

C. Let the person work things out on his or her own

6. When coaching individuals on their performance:

A. Tell them the best way to achieve their objectives

B. Discover how they view themselves

C. Get them to reveal something about their childhood

7. One sign of a lack of trust is:

A. Lip service to, but neglect of, agreed-upon agendas

B. Not taking notes during discussions

C. Hesitation in answering questions

8. As a coach, I should:

A. Ensure that employees complete their assignments

B. Be accessible

C. Help others achieve their potential

9. Performance factors that can be coached include:

A. Values and beliefs

B. Competencies

C. Experience and knowledge

10. High-performance teams have people that:

A. Are friends as well as associates

B. Usually agree on the outcomes

C. Are committed to a common purpose

Answers:

1. B. A team will be dysfunctional without trust. “Effective coaches find ways to build trust by taking risks, being genuine and allowing the team members to make mistakes with minimal consequences,” Saxby says.

2. C. A good coach establishes processes that help employees gain greater competence and overcome barriers and that leads to improved individual performance.

3. B. Coaching will fail without partnerships built on trust.

4. B. Effective coaches remain open minded about personal prejudices and value people’s differences. “They’re also open to others’ opinions, seeking to understand them without trying to change them,” Saxby notes.

5. B. As the saying goes, “You can’t expect what you don’t inspect.” Stay in touch and be available during the coaching process.

6. B. Learn how others appraise their own skills and abilities. “What skills do they believe they have?” Saxby asks. “Do they show self-confidence using them? Figure out if they can change and if they think their development will make a difference.”

7. A. Partnerships that lack trust promote suspicious behaviors, accusations of hidden agendas or even neglect of completing agreed-upon tasks. “Territorial self-interest, defensiveness and the blaming of others are sure to follow,” Saxby says

8. C. Use your leadership traits to instill organization values in ways that create energy and help team members evolve from where they are to the height of their full potential.

9. B. Your employees’ observable competencies can be coached. These include communication, innovation and leadership.

10. C. The definition of a high-performance team is a group of people that is committed to a common purpose and to an approach by which they hold themselves accountable. “The people on such teams usually have complementary skills and function collaboratively,” Saxby says.

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Measure-X is a measurement, training and recognition company that specializes in customer service and sales skills. For more information on Measure-X, call 888-644-5499 or visit its Web site at www.measure-x.com.

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