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The Impact of Upset Customers – Part 1

Figuring out how to more effectively handle upset or angry customers is a growing concern.  Negative word-of-mouth advertising can be incredibly damaging.   It’s your reputation that’s at risk and this can have a huge impact on both existing and potential customers. 

Do the math . . . how do poor customer experiences impact your bottom line?

  • The average customer who has had a problem with an organization will tell nine to ten people about it.

  • Thirteen percent of the people who have had a problem with an organization retell the experience to more than 20 people.

  • A customer who has had a positive experience with an organization or has had a complaint resolved positively will tell three to five people. To make up for just one negative experience, it will take at least three or four positive customer service experiences.

  • Only 4% of unhappy customers bother to complain.  The remaining 96% never say a word!  When possible, they’ll just quietly go away and simply take their business elsewhere.

Do You Know Your Anger Style?

In the last thirty days, did anything get you really angry?  What caused it?  How did you handle it?  Did your expression of anger get you the result you were looking for? 

Several anger styles are below – see if you can identify with one. 

EXPLODE—Screaming, breaking things, punching a hole in the wall...etc.

BE ASSERTIVE—Affirming yourself while expressing anger clearly while respecting the other person. This is the only style that deals with the underlying causes of anger.

STUFF IT—Your motto is, “If you can’t say anything nice, don’t say anything at all.” No matter how angry you are, you hold it in and say that things are all right.

IGNORE IT—You ignore the situation thinking it will go away or decide that there’s nothing you can do about it anyway.

BLAME—If there’s a problem, it’s always someone else’s fault, not yours!

WITHDRAW—You walk away from relationships when you’re angry. You hold a grudge and give people the silent treatment hoping they’ll feel guilty and do what you want.

TRIANGLE—You talk about your anger with everyone else—friends, family, co-workers, the refrigerator repairman, anyone but the person with whom you’re angry.

How to Express Your Anger

Learning to express your anger is challenging, as you need to take responsibility for your anger, learn to understand it and deal with it. Anger is an opportunity to better know and understand yourself, and to learn how to resolve conflict in an appropriate, non-destructive manner. 

Here are a few tips on dealing with this challenging emotion:

1.   Say what happened. Be specific about what, when and where.

2.   Say how you feel about it in a calm way. Say how you feel about the situation, not about the person.

3.      Say exactly what you want the other person to do. Only request a small change and ask for something the other person can actually do.

4.      Tell the other person why. Say exactly how their change in behavior can help you or them.

Next week we will give you a simple methodology that will help you to not only resolve any conflicts with customers, but to also build positive relationships with your customers.

MEASURE-X
6227 North 15th Street, Phoenix, AZ 85014
888-644-5499 www.measure-x.com
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