Product Promotion – Opportunities Abound
Part 2 of 3
If you surveyed your
customers, how many would be aware of all your products and how those products
can benefit them in their business or personal life?
Are you missing opportunities
to educate your customers and potential customers about what you have to
offer?
Here are some additional
thoughts to help promote your products to your customers:
Grab Their Attention
People see hundreds of
marketing messages every day through a variety of media. Most of these
messages do very little to provoke the customer’s interest.
Make the promotion of your
product an event. Place a big banner on the outside of your building that
promotes the product. Cover the lobby with balloons and add brightly colored
signs in the lobby and front office while you’re at it. Have CSRs wear
brightly colored promotion buttons.
Set up a phone in the lobby
to demonstrate caller ID, voice mail, call forwarding or call waiting. Show
customers how easy it is to use those services.
Put two computers in the
lobby, one with a dial-up Internet connection and one with a high-speed
connection. Give customers an opportunity to “test drive” the difference.
Marketing On Wheels
Your company vehicles travel
around your community every day. Make them a mobile billboard to promote your
special of the month or one of the services you offer. Make it eye catching
and easy to read at a distance.
Repetition, Repetition, Repetition
According to marketing
research companies, your customers need to see your marketing message six to
eight times to have an impact. Create a marketing plan that ensures your
customers will see your message more than once.
Get Out of That Marketing Rut
Step away from the
tried-and-true envelope stuffers and newspaper and radio ads. Try something
different. General Motors recently created a nationwide promotion that lets
potential new-car buyers keep one of their automobiles overnight.
Could you offer a special to
dial-up modem users that lets them try high-speed service for 30 days risk
free? Could you offer services at a discounted rate for a limited amount of
time? We know of one telecom that offered high-speed Internet access for
$20.95 a month for nine months to attract new customers. They have achieved
great results from that promotion.
The point is that you do not
need a glossy four-color image to get your customers’ attention. Sell the
benefits of your products or services to your customers and then measure the
results.
Sell the Value
While customers evaluate
products based on price, the vast majority buy based on the value they believe
they will receive from ownership. Sell the benefits of using your products
over the competition.
Don’t miss out . . . every
opportunity counts, every single time!
Measure-X
888.644.5499
www.measure-x.com
The Customer Service and Sales Experts for the utility
industry!
